Aug
5
The Many Aspects Of Marketing To Search Engines
Filed Under Internet | Comments Off
ShirleyA Kelly asked:
I wrote this article to help you understand a little bit about how search engines work.
Search engine marketing was once the gold rush for online customer acquisition. When the internet was much smaller and search engine rankings was easier to come by, a business could earn top ten ranking and free traffic quite easily.
Today, through, competition has skyrocketed, and ranking in the top ten for leading search engines within the chosen keywords or phrases can be next to impossible. Additionally, search engine algorithms or the criteria they base relevancy against, change as frequently as once per month.
As a result, developing a website that meets the criteria for superior ranking results is the same as chasing a moving target. In any regard, the basic foundation is important in internet marketing today and why search engines are pay-per-click driven, discussed in detail in my book “The Newbies Guide To Internet Marketing.”
Portal vs. Search-Only Sites
Search engines have two basic styles - portal and search box focused. http://Yahoo.com is a portal site, along with http://Netscape.com and http://MSN.com. These engines, sometimes called directories, offer search, news, mail and other user features to encourage repeat visits and visibility.
Other search engines offer nothing aside from a search box. http://Google.com, http://DMOZ.org and http://AltaVista.com are search box based engines. Each time one searches these engines, he or she receives a listing, often many pages long, of relevant results listed according to their relevancy algorithm.
In either search style, results depend on inclusion within the engine’s extensive database, some using human edition and others fully automated, some requiring paid inclusion and others free. Results listings are called SERP’s or search engine result pages.
Search engines began in the early 1990’s to organize the growing online information sources. Since then, search engines have become one of the leading avenues for online business marketing. According to the Internet ranking source http://Alexa.com, Yahoo is the most visited site on the Internet, reaching an average of nearly 270 billion users, Google reaches an average of almost 150 billion users each day. Lycos averages nearly 5 billion, Netscape averages 4.3 billion and Alta Vista reaches nearly 5.5 billion users per day.
Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising.
Not all search engines are created equally. Each database is built on specific classes, such as visitor quantity, professionalism, search quality and target audience. The higher regarded search engines return the most relevant results and compile the most comprehensive resources for any given search. In addition to the all-inclusive search engines like http://Yahoo.com and http://google.com, other location or industry-specific search engines specialize in sites of interest, such as bed & breakfast, restaurants or art galleries. These are smaller, but offer more niche industry or geographic-based results.
Search engine marketing is tiered, each level offering a distinctly different service that the next. At the most basic level is search engine listing. Listing refers to registration in any given database. This does not guarantee ranking in the top search results, but does obtain consideration.
The next level up is search engine optimization or improving a website based upon current search engine algorithms - what they seek, how they label relevance, who they place first.
Search engine placement and positioning refers to particular rankings promise for given search terms or keywords. Because most people who search pay attention to the first three pages, if not the first page only, search engine positioning generally aims for top ten placements in the largest search engines. It’s one thing to be included in a database and another thing completely to actually be found among the millions upon millions of searchers reading only the first few results.
Keywords
To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or phrase. Keyword selection can be a challenge to both experts and neophytes. While anyone can come up with various words that may be used when searching for their product or service, these words may not be the ideal mix for search engine ranking. Why? If a marketer chooses a popular keyword phrases, he or she and a million other businesses compete for top placement. Top SERP placement is dense, searchers typically giving up after the first three pages. To succeed, one must use relevant keywords that are not being used by everyone else and that are searched for quite often. This may include misspellings and other alternative data. After finding relevant keywords and phrases, the results must encourage conversion or success based on each business’ criteria. For example, while it may be possible for a DVD rental firm to get top listings under the search criteria “free DVD rentals”, the person who visits is looking for free merchandise and will leave if its not found.
For optimal search engine rankings, a page will be optimized for only one to two popular but non-competitive keywords or keyword phrases.
Needless to say there are far more aspects to marketing to search engines than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to design a website that is search engine friendly.
Article Summary:
Search engines are the #1 tool people use when shopping for products, services or information online. Properly promote your site to search engines and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it’s full potential.
Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn’t happen overnight.
So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly
LINDSEY
___________________________________________________________________
I wrote this article to help you understand a little bit about how search engines work.
Search engine marketing was once the gold rush for online customer acquisition. When the internet was much smaller and search engine rankings was easier to come by, a business could earn top ten ranking and free traffic quite easily.
Today, through, competition has skyrocketed, and ranking in the top ten for leading search engines within the chosen keywords or phrases can be next to impossible. Additionally, search engine algorithms or the criteria they base relevancy against, change as frequently as once per month.
As a result, developing a website that meets the criteria for superior ranking results is the same as chasing a moving target. In any regard, the basic foundation is important in internet marketing today and why search engines are pay-per-click driven, discussed in detail in my book “The Newbies Guide To Internet Marketing.”
Portal vs. Search-Only Sites
Search engines have two basic styles - portal and search box focused. http://Yahoo.com is a portal site, along with http://Netscape.com and http://MSN.com. These engines, sometimes called directories, offer search, news, mail and other user features to encourage repeat visits and visibility.
Other search engines offer nothing aside from a search box. http://Google.com, http://DMOZ.org and http://AltaVista.com are search box based engines. Each time one searches these engines, he or she receives a listing, often many pages long, of relevant results listed according to their relevancy algorithm.
In either search style, results depend on inclusion within the engine’s extensive database, some using human edition and others fully automated, some requiring paid inclusion and others free. Results listings are called SERP’s or search engine result pages.
Search engines began in the early 1990’s to organize the growing online information sources. Since then, search engines have become one of the leading avenues for online business marketing. According to the Internet ranking source http://Alexa.com, Yahoo is the most visited site on the Internet, reaching an average of nearly 270 billion users, Google reaches an average of almost 150 billion users each day. Lycos averages nearly 5 billion, Netscape averages 4.3 billion and Alta Vista reaches nearly 5.5 billion users per day.
Studies also indicate search engines and links are the most effective method to reach users. According to GVU users survey, 85 percent of all new visitors currently arrive from search engines. Other strong marketing venues include word of mouth and print direct mail advertising.
Not all search engines are created equally. Each database is built on specific classes, such as visitor quantity, professionalism, search quality and target audience. The higher regarded search engines return the most relevant results and compile the most comprehensive resources for any given search. In addition to the all-inclusive search engines like http://Yahoo.com and http://google.com, other location or industry-specific search engines specialize in sites of interest, such as bed & breakfast, restaurants or art galleries. These are smaller, but offer more niche industry or geographic-based results.
Search engine marketing is tiered, each level offering a distinctly different service that the next. At the most basic level is search engine listing. Listing refers to registration in any given database. This does not guarantee ranking in the top search results, but does obtain consideration.
The next level up is search engine optimization or improving a website based upon current search engine algorithms - what they seek, how they label relevance, who they place first.
Search engine placement and positioning refers to particular rankings promise for given search terms or keywords. Because most people who search pay attention to the first three pages, if not the first page only, search engine positioning generally aims for top ten placements in the largest search engines. It’s one thing to be included in a database and another thing completely to actually be found among the millions upon millions of searchers reading only the first few results.
Keywords
To rank relevantly within search engine results, each website must be considered relevant to a particular search algorithm for a given keyword or phrase. Keyword selection can be a challenge to both experts and neophytes. While anyone can come up with various words that may be used when searching for their product or service, these words may not be the ideal mix for search engine ranking. Why? If a marketer chooses a popular keyword phrases, he or she and a million other businesses compete for top placement. Top SERP placement is dense, searchers typically giving up after the first three pages. To succeed, one must use relevant keywords that are not being used by everyone else and that are searched for quite often. This may include misspellings and other alternative data. After finding relevant keywords and phrases, the results must encourage conversion or success based on each business’ criteria. For example, while it may be possible for a DVD rental firm to get top listings under the search criteria “free DVD rentals”, the person who visits is looking for free merchandise and will leave if its not found.
For optimal search engine rankings, a page will be optimized for only one to two popular but non-competitive keywords or keyword phrases.
Needless to say there are far more aspects to marketing to search engines than I can cover in this article but the information provided here should give you a good insight into understanding how important it is to design a website that is search engine friendly.
Article Summary:
Search engines are the #1 tool people use when shopping for products, services or information online. Properly promote your site to search engines and watch your traffic explode. If you gain an understanding of how to properly promote your website your efforts will reach it’s full potential.
Don’t give up! If at first you don’t succeed, TRY, TRY, AGAIN! There is a lot to learn when starting a online business. Give yourself a break and don’t set unrealistic goals. Contrary to popular beliefs, having a successful, profit making, online business doesn’t happen overnight.
So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly
LINDSEY
May
12
Creating Your Own High Profit Niche Pay Per Click Search Engines.
Filed Under Internet | Comments Off
Tuks Engineer asked:
Todays article is all about setting up niche pay per click search engines. If you thought that this was beyond the scope of the individual internet entrepreneur then you would be dead wrong. There are literally thousands of niche markets that are just begging for a speciality search engine - these are thriving industries with thousands of vendors looking for targeted advertising sources such as PPC engines.
What Are Niche Pay Per Click Search Engines?
Google is a search engine. It also has a pay per click element (Adwords) where all types of businesses deposit cash to Googles account in return for advertising space. Each time someone clicks on one of the adverts, the advertiser pays Google a determined amount. It could be 5 cents or as much as a hundred dollars per click.
Now if you have any doubts at all about the potential or profitability of this type of model then just take a look at Googles stock price - it’s worth hundreds of dollars per share. And it’s all thanks to the same basic search engine business model that you’re about to discover.
You see, Pay Per Click traffic is one of the most cost effective, targeted, profitable and popular ways to drive traffic to a website. Almost every single internet marketer or small business uses PPC advertising to drive highly targeted leads to their website. So there is no shortage of people waiting to pay for highly targeted traffic…which is good news for you.
But Google has a massive weakness that’s going to be your strength - Google tries to be a search engine in every niche topic in existence. When you set-up a niche search engine your aim is to focus on ONE TIGHT & SPECIFIC NICHE.
When you do this, you’ll attract the attention of everyone who has an interest in that niche. Set up a niche on hotels in England for example and you have just tapped into the following:
- The tens of thousands of hotels, bed & breakfasts and guest-houses.
But why would anyone opt for your specific niche engine ahead of Google? Simply, it has a lot of junk inside its listings. It’s not optimised. Someone searching for a hotel to stay in within the UK would probably prefer to look in a search engine that is dedicated to just that.
Multiple Ways To Profit From Your Niche PPC Search Engine
The good thing about setting up a niche PPC search engine is that you can build multiple sources of profit from it. Essentially, you’ll be getting paid every time someone clicks on an advert. But there are some additional income streams that you can build into your search engine:
You’ll be getting a lot of TARGETED traffic. This is an ideal opportunity to offer additional affiliated products for additional profits.
It’s an opportunity to build a highly targeted opt in list - this can mean significant back-end income if harnessed effectively.
This is important - but once your search engine is operational you can sell it and create a massive pay-day for yourself.
How To Pick A Dynamic, High Profit Niche To Set-Up Your PPC Search Engine
We looked at the UK hotels niche as a good tightly focused niche. What makes it this a good niche, and how can you identify literally hundreds of additional niches with outstanding potential?
When picking a niche, here are a few things that you should consider:
Your niche should have a thriving market. Of course the amounts per click that you can charge are a factor, but so are the potential of prospects in the niche. For speciality niches where you can charge say $20 per click you may be able to get away with a small target market. However, if you’re only charging $0.05 per click then you’ll need a large volume of prospects.
Look for niche markets that are proven to be highly popular. If you can do this then you’ll almost certainly succeed.
JULES
Todays article is all about setting up niche pay per click search engines. If you thought that this was beyond the scope of the individual internet entrepreneur then you would be dead wrong. There are literally thousands of niche markets that are just begging for a speciality search engine - these are thriving industries with thousands of vendors looking for targeted advertising sources such as PPC engines.
What Are Niche Pay Per Click Search Engines?
Google is a search engine. It also has a pay per click element (Adwords) where all types of businesses deposit cash to Googles account in return for advertising space. Each time someone clicks on one of the adverts, the advertiser pays Google a determined amount. It could be 5 cents or as much as a hundred dollars per click.
Now if you have any doubts at all about the potential or profitability of this type of model then just take a look at Googles stock price - it’s worth hundreds of dollars per share. And it’s all thanks to the same basic search engine business model that you’re about to discover.
You see, Pay Per Click traffic is one of the most cost effective, targeted, profitable and popular ways to drive traffic to a website. Almost every single internet marketer or small business uses PPC advertising to drive highly targeted leads to their website. So there is no shortage of people waiting to pay for highly targeted traffic…which is good news for you.
But Google has a massive weakness that’s going to be your strength - Google tries to be a search engine in every niche topic in existence. When you set-up a niche search engine your aim is to focus on ONE TIGHT & SPECIFIC NICHE.
When you do this, you’ll attract the attention of everyone who has an interest in that niche. Set up a niche on hotels in England for example and you have just tapped into the following:
___________________________________________________________________
- The tens of thousands of hotels, bed & breakfasts and guest-houses.
But why would anyone opt for your specific niche engine ahead of Google? Simply, it has a lot of junk inside its listings. It’s not optimised. Someone searching for a hotel to stay in within the UK would probably prefer to look in a search engine that is dedicated to just that.
Multiple Ways To Profit From Your Niche PPC Search Engine
The good thing about setting up a niche PPC search engine is that you can build multiple sources of profit from it. Essentially, you’ll be getting paid every time someone clicks on an advert. But there are some additional income streams that you can build into your search engine:
You’ll be getting a lot of TARGETED traffic. This is an ideal opportunity to offer additional affiliated products for additional profits.
It’s an opportunity to build a highly targeted opt in list - this can mean significant back-end income if harnessed effectively.
This is important - but once your search engine is operational you can sell it and create a massive pay-day for yourself.
How To Pick A Dynamic, High Profit Niche To Set-Up Your PPC Search Engine
We looked at the UK hotels niche as a good tightly focused niche. What makes it this a good niche, and how can you identify literally hundreds of additional niches with outstanding potential?
When picking a niche, here are a few things that you should consider:
Your niche should have a thriving market. Of course the amounts per click that you can charge are a factor, but so are the potential of prospects in the niche. For speciality niches where you can charge say $20 per click you may be able to get away with a small target market. However, if you’re only charging $0.05 per click then you’ll need a large volume of prospects.
Look for niche markets that are proven to be highly popular. If you can do this then you’ll almost certainly succeed.
JULES