Nov
1
Watch Your Search Engine Positions Like a Hawk
Filed Under Sem | Comments Off
Tyler James Ellison asked:
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.
EMILIO
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
___________________________________________________________________
You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.
EMILIO
Oct
15
How To Monitor Your Search Engine Positions
Filed Under Sem | Comments Off
Zaak Oconan asked:
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn’t become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out http://www.searchenginewatch.com/reports/netratings.html for a current list of website favorites.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign
ERROL
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
___________________________________________________________________
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn’t become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out http://www.searchenginewatch.com/reports/netratings.html for a current list of website favorites.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign
ERROL
Aug
18
How To Monitor Search Engine Positions
Filed Under Sem | Comments Off
Nelson Tan asked:
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for
and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes–many of which are subtle yet can be deadly to your ranking–your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn’t become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition–a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations–this is a neon red warning sign! It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search engines spiders–those sneaky programs that seek out your site and rank their positions–have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your websites come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture–your long-term marketing campaign.
BOBBIE
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
___________________________________________________________________
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for
and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes–many of which are subtle yet can be deadly to your ranking–your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn’t become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition–a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations–this is a neon red warning sign! It could mean a number of different things.
It all your search engine positions have plummeted, it may indicate that search engines spiders–those sneaky programs that seek out your site and rank their positions–have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your websites come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture–your long-term marketing campaign.
BOBBIE
May
28
Search Engine Position Report
Filed Under Sem | Comments Off
Christian Whiting asked:
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy create a search engine position report to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions that you will see in your search engine postion report. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis.
Devise a search engine position report to chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn’t become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings.
Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present!
People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out http://www.searchenginewatch.com/reports/netratings.html for a current list of website favorites.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things. It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely.
Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions using your search engine position report from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.
ERIN
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally.
Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.
This means you must come up with a strategy create a search engine position report to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.
Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.
In stage two, do not be concerned about the short-term fluctuations in your positions that you will see in your search engine postion report. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It’s the long-term changes that you must watch for and prepare to act on immediately.
Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis.
Devise a search engine position report to chart to keep tabs on your top ranking positions or your top pages, and make sure to watch “the market” closely.
Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn’t become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.
You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor’s position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor’s position, and be prepared to adjust your marketing strategy to compensate for decreased rankings.
Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.
Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.
This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present!
People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out http://www.searchenginewatch.com/reports/netratings.html for a current list of website favorites.
Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations - this is a neon red warning sign! It could mean a number of different things. It all your search engine positions have plummeted, it may indicate that search engines spiders - those sneaky programs that seek out your site and rank their positions - have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely.
Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.
Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.
Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.
Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions using your search engine position report from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-term marketing campaign.
ERIN
Apr
6
The Importance of Search Engines for your Website
Filed Under Sem | Comments Off
Kanicen asked:
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2 to 3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6 to 7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or off-line advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
1.First option is they find their site through a search engine.
2.Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
3.Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it is obvious the most popular way to find a site, by search engine, represents more than 90 percent of online users. In other words, only 10 percent of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Do not forget that algorithms also give weight age to link population number of web pages linking to your site. When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
How Do Search Engines Work
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A spider is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the sites Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so do not create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the induces.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
Submitting Your Website to Search Engines
If you have a web based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.
Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Do not submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.
Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like Google hardly considers submissions without site maps.
There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package or submission service you can find on the net. Do not use the automatic submission services.
Apart from the major search engine there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible.
ROBBY
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2 to 3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6 to 7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or off-line advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
1.First option is they find their site through a search engine.
2.Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
3.Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it is obvious the most popular way to find a site, by search engine, represents more than 90 percent of online users. In other words, only 10 percent of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Do not forget that algorithms also give weight age to link population number of web pages linking to your site. When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
How Do Search Engines Work
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
There are basically two types of search engines. The first is by robots called crawlers or spiders.
Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A spider is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the sites Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so do not create a site with 500 pages!
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.
Example: Excite, Lycos, AltaVista and Google.
When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the induces.
One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.
Submitting Your Website to Search Engines
If you have a web based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.
Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.
Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Do not submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.
Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like Google hardly considers submissions without site maps.
There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package or submission service you can find on the net. Do not use the automatic submission services.
Apart from the major search engine there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible.
ROBBY
Mar
11
Search Engine Marketing Can Accelerate Home Business Growth
Filed Under Sem | Comments Off
Curt Miller asked:
If you are operating a home business, your website plays a critical role in the success of that business. You may have developed the best-looking website on the Internet, but if no one is visiting your home business website, you are not going to see any results. Eighty-one percent of consumers use search engines to find the products, services and information they need. If you are not using search engines to market your home business, you are overlooking one of the best marketing tools available and you may be setting your home business up for failure.
Getting in the Search Engines
If you want your home business to show up in the search engines, you need to get your website listed. You can do this in one of two ways. You can either optimize your website with a technique called search engine optimization, also referred to as SEO, and submit your website to the different search engines or you can pay to have your website listed in the search engines using pay-per-click advertising.
Search Engine Optimization and Submission
If you do not want to pay for each and every visitor to your home business website, you are going to want to utilize search engine optimization and search engine submission tools and techniques for your home business. If you want to utilize search engine submission to get your home business website listed in the engines, you first need to know a little bit about SEO.
When someone refers to SEO, they are talking about optimizing your website so it is friendly to the search engines. Websites that have been optimized for search engines get higher placement in search engine listings than websites that have not been optimized.
If you want your home business website to be search-engine friendly, you are going to want to make sure that the design and programming of your home business website does not involve frames, flash, dynamic URLs, or image maps and javascript for site navigation purposes. You should also make sure that your home business website has proper keywords, meta tags and search-engine friendly copywriting.
If search engine submission is going to be your main avenue of search engine advertising for your home business, you may want to consider hiring an SEO consultant to help you get top rankings for the keywords that relate to your site.
Once your home business website has been properly optimized, it is time to submit it to the search engines. To do this, you will need to look into the submission requirements for each search engine you want to be listed in and follow the instructions found at those search engine websites.
It is important to note that, when using this technique to get your home business listed in the search engines, you will not see your website immediately after you have submitted it to the search engine. Some search engines can take up to two months to list your home business website once you have submitted it and some search engines may not accept your submission at all.
Pay-Per-Click Search Engine Advertising
If SEO optimization and search engine submission sound like too much hassle and you feel like it would take too much time, you may want to opt for pay-per-click search engine advertising. By using pay-per-click search engine advertising for your home business website, you can get your site listed in the top positions for the keywords related to your home business.
The biggest search engines, such as Yahoo and Google, offer pay-per-click search engine advertising programs. With these programs, you bid on a keyword and whenever someone performs a search for that keyword or keyword term, they will see your listing in the search engine results. Where it appears in the search engine listings will depend on how much you bid for the keyword and what other advertisers are willing to pay for the same keyword.
If a consumer sees your pay-per-click advertisement and clicks on it, you will be charged the amount you bid for that keyword. For example, if your home business were a dog washing business in the Chicago area, you would want to bid on “Chicago dog washing” as a keyword term.
Let’s say the person currently listed in the top paying search engine position for that keyword were paying fifteen cents for each click. You would want to bid twenty cents for each click to have your home business appear first whenever someone searched for “Chicago dog washing” at that search engine. If someone saw your ad and clicked on it, you would have to pay twenty cents for that click. If twenty people clicked on your ad each week, you would only be paying about $16 a month to get twenty visitors to your website each week.
If you are going to go the pay-per-click advertising route for your home business, make sure you go with one of the top search engines. If you use a search engine that no one goes to, it is not going to do your home business any good.
Business Will Boom
Once you have implemented effective search engine advertising into your home business marketing plan, you will notice that business will start to boom and you may be surprised at how much business is actually generated from your search marketing efforts
DERRICK
If you are operating a home business, your website plays a critical role in the success of that business. You may have developed the best-looking website on the Internet, but if no one is visiting your home business website, you are not going to see any results. Eighty-one percent of consumers use search engines to find the products, services and information they need. If you are not using search engines to market your home business, you are overlooking one of the best marketing tools available and you may be setting your home business up for failure.
Getting in the Search Engines
If you want your home business to show up in the search engines, you need to get your website listed. You can do this in one of two ways. You can either optimize your website with a technique called search engine optimization, also referred to as SEO, and submit your website to the different search engines or you can pay to have your website listed in the search engines using pay-per-click advertising.
Search Engine Optimization and Submission
If you do not want to pay for each and every visitor to your home business website, you are going to want to utilize search engine optimization and search engine submission tools and techniques for your home business. If you want to utilize search engine submission to get your home business website listed in the engines, you first need to know a little bit about SEO.
When someone refers to SEO, they are talking about optimizing your website so it is friendly to the search engines. Websites that have been optimized for search engines get higher placement in search engine listings than websites that have not been optimized.
If you want your home business website to be search-engine friendly, you are going to want to make sure that the design and programming of your home business website does not involve frames, flash, dynamic URLs, or image maps and javascript for site navigation purposes. You should also make sure that your home business website has proper keywords, meta tags and search-engine friendly copywriting.
If search engine submission is going to be your main avenue of search engine advertising for your home business, you may want to consider hiring an SEO consultant to help you get top rankings for the keywords that relate to your site.
Once your home business website has been properly optimized, it is time to submit it to the search engines. To do this, you will need to look into the submission requirements for each search engine you want to be listed in and follow the instructions found at those search engine websites.
It is important to note that, when using this technique to get your home business listed in the search engines, you will not see your website immediately after you have submitted it to the search engine. Some search engines can take up to two months to list your home business website once you have submitted it and some search engines may not accept your submission at all.
Pay-Per-Click Search Engine Advertising
If SEO optimization and search engine submission sound like too much hassle and you feel like it would take too much time, you may want to opt for pay-per-click search engine advertising. By using pay-per-click search engine advertising for your home business website, you can get your site listed in the top positions for the keywords related to your home business.
The biggest search engines, such as Yahoo and Google, offer pay-per-click search engine advertising programs. With these programs, you bid on a keyword and whenever someone performs a search for that keyword or keyword term, they will see your listing in the search engine results. Where it appears in the search engine listings will depend on how much you bid for the keyword and what other advertisers are willing to pay for the same keyword.
If a consumer sees your pay-per-click advertisement and clicks on it, you will be charged the amount you bid for that keyword. For example, if your home business were a dog washing business in the Chicago area, you would want to bid on “Chicago dog washing” as a keyword term.
Let’s say the person currently listed in the top paying search engine position for that keyword were paying fifteen cents for each click. You would want to bid twenty cents for each click to have your home business appear first whenever someone searched for “Chicago dog washing” at that search engine. If someone saw your ad and clicked on it, you would have to pay twenty cents for that click. If twenty people clicked on your ad each week, you would only be paying about $16 a month to get twenty visitors to your website each week.
If you are going to go the pay-per-click advertising route for your home business, make sure you go with one of the top search engines. If you use a search engine that no one goes to, it is not going to do your home business any good.
Business Will Boom
Once you have implemented effective search engine advertising into your home business marketing plan, you will notice that business will start to boom and you may be surprised at how much business is actually generated from your search marketing efforts
DERRICK
Feb
8
How to Choose the Right Search Engine Optimisation Company
Filed Under Sem | Comments Off
Gary Terrazas asked:
As part of a comprehensive Internet marketing strategy, a company providing Search Engine Optimisation can be an important advantage. These companies are expert in improving your search engine positions, consistently supervising those positions and fine-tuning their approach should they have month with unfavourable outcomes.
Search Engine Optimisation Companies invest a vast amount of time and energy and employ specialized knowledge, so it may be of more benefit to outsource their skills than attempt to sustain elevated search engine positions independently.
In business there are great companies and then there are also the rotten apples!
In order to select an inexpensive, efficient search engine optimisation company, it is important to be aware of the correct questions to pose and to know what decisive factors to look for.
Whilst reviewing your options of search engine optimisation companies, start by taking into consideration how they intend to elevate your search engine status.
Companies making use of cloaked, doorway or bridge pages to improve your position should be crossed off your list. Methods such as these contravene almost all search engine policies and at the least your website will be harshly castigated, and even worse, it may be completely removed from the index of the search engine.
A page, which is cloaked, is designed not to be seen by the website’s frequent visitors - it is invisible. A cloaked page is specifically coded for identifying a search engine spider and redirecting them to this particular page, which is created to enhance your search engine rating falsely.
A similar concept is made use of for doorway or bridge pages, although these are frequently located on an alternate server. Should they become aware of the fact that your website contains cloaked pages, Google - one of the Internet’s principal and significant search engines, will eliminate your website from their index.
Don’t ever contract any business to companies that use this modus operandi!
An additional vital consideration is to ensure that there is no conflict of interest with the company you contract, in them working for your competition whilst they are in your employ. Guarantee this in a written document and make certain that it is legally binding. One can understand that a conflict of interest could critically compromise the success of a search engine optimisation strategy. It is important to keep in mind that there are those companies that will market their services to other players in your field based on their success with your website.
A company’s history of results is a crucial feature you may wish to follow up on. But don’t take their word for it!
Their results may be embellished so as to contract your business. Dig a little deeper into their assertion of success by posing a couple of relevant questions and confirming their responses.
Possible questions to pose:
1. Enquire as to which engines they have realized their top results on. You would want to see the best results on the most popular engines. Search engine popularity can alter as the whole Internet changes, so go to the Nielsen Netratings page for a Search Engine Watch. This can be viewed at http://www.searchenginewatch.com/article.php/2156451.
2. Uncover their keywords and phrases which they maintain are receiving excellent results. Unpopular words are likely to produce high rankings. As an example, few people will search for the keyword “cat leashes” which will result in a high popularity ranking. Ideally you want excellent results with popular keywords. Have a look at www.wordtracker.com, for Wordtracker software. Subscriptions are available from 1 day through to a year, or else make use of their free trial. The Wordtracker software measures how popular certain keywords and phrases are by making use of authentic search engine statistics.
3. Check out a site that the company declares to have had success with, keeping an eye open for good results. What you want to find for the whole site is a variety of different ratings on a good number of separate search engines making use of different keywords and phrases. You are entitled to ask for a report on clients the company asserts it has done well for. The report should reflect good ratings on a lot of the more popular search engines for a multiplicity of different, popular phrases and keywords.
4. Ensure the search engine optimisation company you are investigating has in fact completed the work they allege to have done. There are companies who are eager to contract your business and use other company’s successes as their own. It is best to contact the business they are claiming the results for, and enquire as to who their search engine optimisation company is. The recipe for a successful search engine optimisation drive is to have the maximum exposure over a broad assortment of popular search engines by making use of a diversity of phrases and keywords. It’s a great marketing tool to support success!
5. Remember to ask your potential search engine optimisation company to provide you with a report that illustrates rankings across many popular search engines for a time frame of a minimum of 6 months. It is important to contract a company that recognizes that search engine marketing is a continuous practice and which also continually monitors your search engine ratings. Should your search engine ratings drop, that company must also modify its tactics to maintain high rankings.
6. Another report you may feel is of benefit to request is a sample monthly report which demonstrates the constant examination of the positions. It is imperative that the rankings are extracted from the more popular search engines. It is relatively effortless to obtain fabulous results for a small amount of minor search engines - these are not impressive results. Also ensure that the results they present are actually for the current popular search engines as well as configured for straightforward comprehension. For instance, it is possible to be presented as a chart over a time period of a minimum of 6 months showing either the following data:
- A monthly analysis of the top 50 positions.
- Each month’s top 5 pages.
Determine whether this potential company keeps monthly tabs on these positions or pages, as well as whether this sample report incorporates findings and suggestions for the particular site. By following up on these factors, it makes certain that the company will not only gather your statistical positions but also vigorously monitor and amend their strategies.
You don’t simply need a company that collects information for you. What you require is a company that is a key contributor to your search engine marketing campaign.
Financial constraints may impact on your particular choice of company, however a search engine optimisation company is essential to a successful marketing campaign. It plays a vital role and is simply not a ‘nice to have’.
It is in your best interests to employ a company that will do a scrupulous and consistent job for your website and may suit you to rather pay more for an impeccable job. The alternative is to source a relatively new company. They are generally capable of providing quality and dependable work. Keep in mind that you are risking the money in your pocket on a company without a reliable history!
Before going that route, ask the company to provide you with a number of references.
References are a good indicator of a reliable company. Its best not to employ a company that won’t supply you any references, and don’t take ‘confidentiality’ as an excuse! Even doctors provide references when asked! Insist on at least two references - a current one and one from a while back.
Make preparations before following up on these references so that you don’t waste unnecessary time. Be concise and to the point with your questioning.
Enquire as to how they experienced the company, in particular reference to:
- the company’s accessibility in responding to questions,
- ability to provide solutions to problems,
- capability in meeting deadlines.
Ask them for a general performance rating of the company.
Establish whether the company asked the reference to alter their website in any noteworthy way that affected the traffic to their site. Ideally you would like a search engine optimisation company that finds the middle ground between the needs of the search engines and the requirements of the site visitors.
The most important question to ask the reference is if the company received greater profits by employing the search engine company. It makes no difference whether you are positioned at the top of the list or the bottom if you haven’t improved your profits!
KENDALL
As part of a comprehensive Internet marketing strategy, a company providing Search Engine Optimisation can be an important advantage. These companies are expert in improving your search engine positions, consistently supervising those positions and fine-tuning their approach should they have month with unfavourable outcomes.
Search Engine Optimisation Companies invest a vast amount of time and energy and employ specialized knowledge, so it may be of more benefit to outsource their skills than attempt to sustain elevated search engine positions independently.
In business there are great companies and then there are also the rotten apples!
In order to select an inexpensive, efficient search engine optimisation company, it is important to be aware of the correct questions to pose and to know what decisive factors to look for.
Whilst reviewing your options of search engine optimisation companies, start by taking into consideration how they intend to elevate your search engine status.
Companies making use of cloaked, doorway or bridge pages to improve your position should be crossed off your list. Methods such as these contravene almost all search engine policies and at the least your website will be harshly castigated, and even worse, it may be completely removed from the index of the search engine.
A page, which is cloaked, is designed not to be seen by the website’s frequent visitors - it is invisible. A cloaked page is specifically coded for identifying a search engine spider and redirecting them to this particular page, which is created to enhance your search engine rating falsely.
A similar concept is made use of for doorway or bridge pages, although these are frequently located on an alternate server. Should they become aware of the fact that your website contains cloaked pages, Google - one of the Internet’s principal and significant search engines, will eliminate your website from their index.
Don’t ever contract any business to companies that use this modus operandi!
An additional vital consideration is to ensure that there is no conflict of interest with the company you contract, in them working for your competition whilst they are in your employ. Guarantee this in a written document and make certain that it is legally binding. One can understand that a conflict of interest could critically compromise the success of a search engine optimisation strategy. It is important to keep in mind that there are those companies that will market their services to other players in your field based on their success with your website.
A company’s history of results is a crucial feature you may wish to follow up on. But don’t take their word for it!
Their results may be embellished so as to contract your business. Dig a little deeper into their assertion of success by posing a couple of relevant questions and confirming their responses.
Possible questions to pose:
1. Enquire as to which engines they have realized their top results on. You would want to see the best results on the most popular engines. Search engine popularity can alter as the whole Internet changes, so go to the Nielsen Netratings page for a Search Engine Watch. This can be viewed at http://www.searchenginewatch.com/article.php/2156451.
2. Uncover their keywords and phrases which they maintain are receiving excellent results. Unpopular words are likely to produce high rankings. As an example, few people will search for the keyword “cat leashes” which will result in a high popularity ranking. Ideally you want excellent results with popular keywords. Have a look at www.wordtracker.com, for Wordtracker software. Subscriptions are available from 1 day through to a year, or else make use of their free trial. The Wordtracker software measures how popular certain keywords and phrases are by making use of authentic search engine statistics.
3. Check out a site that the company declares to have had success with, keeping an eye open for good results. What you want to find for the whole site is a variety of different ratings on a good number of separate search engines making use of different keywords and phrases. You are entitled to ask for a report on clients the company asserts it has done well for. The report should reflect good ratings on a lot of the more popular search engines for a multiplicity of different, popular phrases and keywords.
4. Ensure the search engine optimisation company you are investigating has in fact completed the work they allege to have done. There are companies who are eager to contract your business and use other company’s successes as their own. It is best to contact the business they are claiming the results for, and enquire as to who their search engine optimisation company is. The recipe for a successful search engine optimisation drive is to have the maximum exposure over a broad assortment of popular search engines by making use of a diversity of phrases and keywords. It’s a great marketing tool to support success!
5. Remember to ask your potential search engine optimisation company to provide you with a report that illustrates rankings across many popular search engines for a time frame of a minimum of 6 months. It is important to contract a company that recognizes that search engine marketing is a continuous practice and which also continually monitors your search engine ratings. Should your search engine ratings drop, that company must also modify its tactics to maintain high rankings.
6. Another report you may feel is of benefit to request is a sample monthly report which demonstrates the constant examination of the positions. It is imperative that the rankings are extracted from the more popular search engines. It is relatively effortless to obtain fabulous results for a small amount of minor search engines - these are not impressive results. Also ensure that the results they present are actually for the current popular search engines as well as configured for straightforward comprehension. For instance, it is possible to be presented as a chart over a time period of a minimum of 6 months showing either the following data:
- A monthly analysis of the top 50 positions.
- Each month’s top 5 pages.
Determine whether this potential company keeps monthly tabs on these positions or pages, as well as whether this sample report incorporates findings and suggestions for the particular site. By following up on these factors, it makes certain that the company will not only gather your statistical positions but also vigorously monitor and amend their strategies.
You don’t simply need a company that collects information for you. What you require is a company that is a key contributor to your search engine marketing campaign.
Financial constraints may impact on your particular choice of company, however a search engine optimisation company is essential to a successful marketing campaign. It plays a vital role and is simply not a ‘nice to have’.
It is in your best interests to employ a company that will do a scrupulous and consistent job for your website and may suit you to rather pay more for an impeccable job. The alternative is to source a relatively new company. They are generally capable of providing quality and dependable work. Keep in mind that you are risking the money in your pocket on a company without a reliable history!
Before going that route, ask the company to provide you with a number of references.
References are a good indicator of a reliable company. Its best not to employ a company that won’t supply you any references, and don’t take ‘confidentiality’ as an excuse! Even doctors provide references when asked! Insist on at least two references - a current one and one from a while back.
Make preparations before following up on these references so that you don’t waste unnecessary time. Be concise and to the point with your questioning.
Enquire as to how they experienced the company, in particular reference to:
- the company’s accessibility in responding to questions,
- ability to provide solutions to problems,
- capability in meeting deadlines.
Ask them for a general performance rating of the company.
Establish whether the company asked the reference to alter their website in any noteworthy way that affected the traffic to their site. Ideally you would like a search engine optimisation company that finds the middle ground between the needs of the search engines and the requirements of the site visitors.
The most important question to ask the reference is if the company received greater profits by employing the search engine company. It makes no difference whether you are positioned at the top of the list or the bottom if you haven’t improved your profits!
KENDALL
Jan
12
What you Need to Know to Promote yourself Through Search Engines in Poland
Filed Under Sem | Comments Off
Maciej Galecki asked:
The popularity of different search engines among Polish internauts
The popularity of search engines in Poland is frequently measured. Recent information can be found on different web sites such as ranking.pl or Megapanel PBI/Gemius. The analysis confirms that Polish people use not only global but also local search tools. The very recent research (from May 2007) shows distinctly that the most popular search engine is Google.
The popularity of search engines in Poland according to domain compares (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=212|OW) the domains which drive the most visits on Polish websites. The comparison of search engines according to most popular search engines (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=213|OW) that are used, show very similar results. In Poland there is a local version of Google which improves in ranking of popularity since it appeared (e.g. in 2004 the popularity was estimated at 42%, a year after more than 69%, while now it is more than 86%).
The second place (receded from the first one) belongs to Onet Szukaj (Onet Search), very similar to WP which occupies the third place (it uses the technology of Netsprint.pl) and gained its popularity through long time of being present at the market. These search engines are parts of important portals (www.onet.pl and www.wp.pl accordingly) from which Polish Internet began, and which offer to their visitors, through many years of their development, several services (email, chat rooms, instant messaging, news etc.). Among the internauts who use these search engines are both very loyal users and those who are just real beginners. The fourth in the ranking is Interia.pl – the search engine which is the part of well a known Polish portal which uses Google technology. These are followed by MSN, Szukacz.pl, Yahoo, Gooru, Altavista and others… but because of a rudimentary market share, are showed here only to present a complete data. Summing this up, when planning SEO / SEM activities in search engines used by Polish internauts, there are three which are worth to pay attention to:
- Google.pl,
- Onet Szukaj,
- WP / Netsprint.pl.
The way of using search engines by Polish internauts
The tendencies observed in the way search engines are used in Poland overlap with those of international users. The Polish use search engines much more often, more effectively and frequently. They not only make more accurate and detailed queries but also perceive the listings as a reliable information not just random combination of links. They are able to notice the differences between organic listings and sponsored links, which they are (surprisingly?) willing to click since it is one out of two (beside button) most popular (and well tolerated) ways of online advertising. According to Gemius (2006) 82% of search engines’ users click on paid links. Polish internauts, as well as international ones, concentrate on the first three pages of searching results and usually they click on top three links. The research of Visual attention to Online Search Engine Results (http://www.checkit.nl/pdf/eyetracking_research.pdf) illustrates these observations in details.
How long a statistical Polish internaut spends on searching on Internet? According to the research of Gemius (held in December 2006) the average user uses Google (since it is the most popular search engine) about 5 hours, 5 minutes and 39 seconds monthly. However, this time is not only spent on searching but also on using mailbox on gmail.com, Google Maps, or services such as blogger.com. On average the internauts spend 3 hours 2 minutes and 29 seconds on the search engine’s website. In comparison, Onet search engine is used 32 minutes and 47 seconds monthly, WP search engine 21 minutes and 58 seconds, while Szukacz.pl is used only 5 minutes and 26 seconds a month. Taking into consideration the average duration of page view internauts use Google similarly to other search engines, however the number of page views per user is different. Google search engine has here predominance. On average there are 101.18 page views monthly, while for the second Onet and fourth Interia it is just 18.27 and 17.83 accordingly.
The most popular keywords in Poland
It is well known what Polish internauts use to search through the Internet and how they do it, the only question is what they generally look for. The most popular keywords in search engines are regularly updated - e.g. in case of Onet (http://boksy.onet.pl/ranking.html) on a weekly basis. The most popular subjects searched for in polish search engines are erotica, entertainment (for example, surnames of popular stars, music files, funny videos, etc.), season entries – connected with current events in the country, or information such as weather, train timetable, loans, work and… search engines! Car related phrases and tourism are very popular as well.
The use of search engine optimization and search engine marketing in Poland
More than 75% of Polish companies (a poll made by Bluerank) use search engine optimization (web positioning and optimization) to improve the visibility of company website at the search engine ranking pages. In addition, half of the examined companies have executed advertising campaigns (PPC) with the use of sponsored links on Polish and international search engines. Polish experts claim that the budget use for this kind of advertising reaches 20% since SEM is the leader of e-marketing. It is because of low costs and efficiency but first of all, perceived by common internauts as practical and useful (according to Gemius actually 29% of all users like paid links and click on them).
The most competitive branches in Poland when talking about SEM activity are finance, tourism, car industry, IT, entertainment, healthcare, real estate and e-commerce. Because of this competitiveness the costs of advertising are much higher than in the less popular areas. The cost of promotion is changing also because of the time period. During festive time, such as the second half of December, the costs increase because of huge popularity of sponsored links, especially in the retail area. Tourism has its ‘raise and fall’ depending on season. The holiday time is very crucial (June-August), New Years Eve, as well as winter holidays (February). Finances are in good condition through the whole year (there is always competition) but taking into consideration IT there is minor stagnation between II and III term, so it means the sponsored links might be cheaper at that time. There is a great dependence not only according to the branch but also country, habits of a certain community and calendar of events.
Advertising opportunities in Polish search engines
The most diverted offer of search engine advertising in Polish Internet has Netsprint.pl/WP, which offers to advertisers not only PPC campaigns and banners but also very recent “phone link” (pay-per-call solution) and many others – unusual ways of advertising on the search engine results pages with the content modified according to requirements of the campaign. A very good example is the action called “AIDS search engine protection”. Netsprint is a quite flexible partner in this kind of negotiation, in contrast to Google.pl which is constrained to follow strict rules of the corporation and not to come forth obligatory limitation in the field of SEM.
The great advantage of Polish Google (in comparison with the other already mentioned here search engines) is large simplicity of usage – not only for internauts searching through the Internet but also for advertisers who conduct PPC campaigns. The administration panel is comprehensible, intuitive in use and useful. It gives a wide range of possibilities in setting up the advertising campaign – especially while targeting. Netsprint’s panel is the least useful but there is a possibility to get free pieces of advice from search engine’s consultants.
Google does not offer all of the ways of advertising which is used for example in USA. Polish SEM activity with the use of this search engine is mainly focused on AdWords. AdSense is not so popular – mainly because there is not enough websites and unsatisfactory quality of them in the Google network. In Poland, there are not only popular and worth reading newspapers, magazines or professional bulletins, but also different private, “hobby like” websites with low popularity and high risk of fraud clicks, which expose advertisers on incidental expenses.
The advantage of search engine of Onet (in comparison with WP) is an advanced possibility to target ads and well described user profile. According to the data from a search engine – among the total of 11 million of Polish internauts, 650.000 use exclusively Onet (Megapanel PBI/Gemius research from 2006/2007). A very unique feature of this portal is a section called Onet.eu, which is intended to visit by Polish people who live in the United Kingdom. In case this is an interesting target group, it is worth to take into consideration contextual advertising there through OnetKontekst.
Search engines and SEM in Poland – predictions for the future
For a few years now Polish search engines have been trying to follow the example of American companies and developed markets of Western Europe. When improving local search engines and ways of SEM advertising, Polish people follow the best practices of Google in the range of searching and advertising products. This trend should remain and hopefully soon in Poland there will be a lot of high budget campaigns in search engines. However, even today we can observe constant, increasing need for Polish SEM agencies’ services among foreign companies. Those SEM agencies are familiar with the specific character of Polish market, they are relatively cheap and have all the competencies needed to promote foreign brands, products and services in search engines in Poland.
“As far as the international cooperation is concerned, our company takes part in projects which integrate actions of search engine marketing for one brand in different European countries. We are adapting the campaign of sponsored links to Polish reality in the Internet as well as planning the marketing activity of international companies from the scratch on the Polish market” – says Maciej Ga?ecki, CEO of Bluerank, SEM agency in Poland. “We are open to all different forms of cooperation in the field of promotion by using search engines in Central and Western Europe”.
RUSTY
The popularity of different search engines among Polish internauts
The popularity of search engines in Poland is frequently measured. Recent information can be found on different web sites such as ranking.pl or Megapanel PBI/Gemius. The analysis confirms that Polish people use not only global but also local search tools. The very recent research (from May 2007) shows distinctly that the most popular search engine is Google.
The popularity of search engines in Poland according to domain compares (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=212|OW) the domains which drive the most visits on Polish websites. The comparison of search engines according to most popular search engines (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=213|OW) that are used, show very similar results. In Poland there is a local version of Google which improves in ranking of popularity since it appeared (e.g. in 2004 the popularity was estimated at 42%, a year after more than 69%, while now it is more than 86%).
The second place (receded from the first one) belongs to Onet Szukaj (Onet Search), very similar to WP which occupies the third place (it uses the technology of Netsprint.pl) and gained its popularity through long time of being present at the market. These search engines are parts of important portals (www.onet.pl and www.wp.pl accordingly) from which Polish Internet began, and which offer to their visitors, through many years of their development, several services (email, chat rooms, instant messaging, news etc.). Among the internauts who use these search engines are both very loyal users and those who are just real beginners. The fourth in the ranking is Interia.pl – the search engine which is the part of well a known Polish portal which uses Google technology. These are followed by MSN, Szukacz.pl, Yahoo, Gooru, Altavista and others… but because of a rudimentary market share, are showed here only to present a complete data. Summing this up, when planning SEO / SEM activities in search engines used by Polish internauts, there are three which are worth to pay attention to:
- Google.pl,
- Onet Szukaj,
- WP / Netsprint.pl.
The way of using search engines by Polish internauts
The tendencies observed in the way search engines are used in Poland overlap with those of international users. The Polish use search engines much more often, more effectively and frequently. They not only make more accurate and detailed queries but also perceive the listings as a reliable information not just random combination of links. They are able to notice the differences between organic listings and sponsored links, which they are (surprisingly?) willing to click since it is one out of two (beside button) most popular (and well tolerated) ways of online advertising. According to Gemius (2006) 82% of search engines’ users click on paid links. Polish internauts, as well as international ones, concentrate on the first three pages of searching results and usually they click on top three links. The research of Visual attention to Online Search Engine Results (http://www.checkit.nl/pdf/eyetracking_research.pdf) illustrates these observations in details.
How long a statistical Polish internaut spends on searching on Internet? According to the research of Gemius (held in December 2006) the average user uses Google (since it is the most popular search engine) about 5 hours, 5 minutes and 39 seconds monthly. However, this time is not only spent on searching but also on using mailbox on gmail.com, Google Maps, or services such as blogger.com. On average the internauts spend 3 hours 2 minutes and 29 seconds on the search engine’s website. In comparison, Onet search engine is used 32 minutes and 47 seconds monthly, WP search engine 21 minutes and 58 seconds, while Szukacz.pl is used only 5 minutes and 26 seconds a month. Taking into consideration the average duration of page view internauts use Google similarly to other search engines, however the number of page views per user is different. Google search engine has here predominance. On average there are 101.18 page views monthly, while for the second Onet and fourth Interia it is just 18.27 and 17.83 accordingly.
The most popular keywords in Poland
It is well known what Polish internauts use to search through the Internet and how they do it, the only question is what they generally look for. The most popular keywords in search engines are regularly updated - e.g. in case of Onet (http://boksy.onet.pl/ranking.html) on a weekly basis. The most popular subjects searched for in polish search engines are erotica, entertainment (for example, surnames of popular stars, music files, funny videos, etc.), season entries – connected with current events in the country, or information such as weather, train timetable, loans, work and… search engines! Car related phrases and tourism are very popular as well.
The use of search engine optimization and search engine marketing in Poland
More than 75% of Polish companies (a poll made by Bluerank) use search engine optimization (web positioning and optimization) to improve the visibility of company website at the search engine ranking pages. In addition, half of the examined companies have executed advertising campaigns (PPC) with the use of sponsored links on Polish and international search engines. Polish experts claim that the budget use for this kind of advertising reaches 20% since SEM is the leader of e-marketing. It is because of low costs and efficiency but first of all, perceived by common internauts as practical and useful (according to Gemius actually 29% of all users like paid links and click on them).
The most competitive branches in Poland when talking about SEM activity are finance, tourism, car industry, IT, entertainment, healthcare, real estate and e-commerce. Because of this competitiveness the costs of advertising are much higher than in the less popular areas. The cost of promotion is changing also because of the time period. During festive time, such as the second half of December, the costs increase because of huge popularity of sponsored links, especially in the retail area. Tourism has its ‘raise and fall’ depending on season. The holiday time is very crucial (June-August), New Years Eve, as well as winter holidays (February). Finances are in good condition through the whole year (there is always competition) but taking into consideration IT there is minor stagnation between II and III term, so it means the sponsored links might be cheaper at that time. There is a great dependence not only according to the branch but also country, habits of a certain community and calendar of events.
Advertising opportunities in Polish search engines
The most diverted offer of search engine advertising in Polish Internet has Netsprint.pl/WP, which offers to advertisers not only PPC campaigns and banners but also very recent “phone link” (pay-per-call solution) and many others – unusual ways of advertising on the search engine results pages with the content modified according to requirements of the campaign. A very good example is the action called “AIDS search engine protection”. Netsprint is a quite flexible partner in this kind of negotiation, in contrast to Google.pl which is constrained to follow strict rules of the corporation and not to come forth obligatory limitation in the field of SEM.
The great advantage of Polish Google (in comparison with the other already mentioned here search engines) is large simplicity of usage – not only for internauts searching through the Internet but also for advertisers who conduct PPC campaigns. The administration panel is comprehensible, intuitive in use and useful. It gives a wide range of possibilities in setting up the advertising campaign – especially while targeting. Netsprint’s panel is the least useful but there is a possibility to get free pieces of advice from search engine’s consultants.
Google does not offer all of the ways of advertising which is used for example in USA. Polish SEM activity with the use of this search engine is mainly focused on AdWords. AdSense is not so popular – mainly because there is not enough websites and unsatisfactory quality of them in the Google network. In Poland, there are not only popular and worth reading newspapers, magazines or professional bulletins, but also different private, “hobby like” websites with low popularity and high risk of fraud clicks, which expose advertisers on incidental expenses.
The advantage of search engine of Onet (in comparison with WP) is an advanced possibility to target ads and well described user profile. According to the data from a search engine – among the total of 11 million of Polish internauts, 650.000 use exclusively Onet (Megapanel PBI/Gemius research from 2006/2007). A very unique feature of this portal is a section called Onet.eu, which is intended to visit by Polish people who live in the United Kingdom. In case this is an interesting target group, it is worth to take into consideration contextual advertising there through OnetKontekst.
Search engines and SEM in Poland – predictions for the future
For a few years now Polish search engines have been trying to follow the example of American companies and developed markets of Western Europe. When improving local search engines and ways of SEM advertising, Polish people follow the best practices of Google in the range of searching and advertising products. This trend should remain and hopefully soon in Poland there will be a lot of high budget campaigns in search engines. However, even today we can observe constant, increasing need for Polish SEM agencies’ services among foreign companies. Those SEM agencies are familiar with the specific character of Polish market, they are relatively cheap and have all the competencies needed to promote foreign brands, products and services in search engines in Poland.
“As far as the international cooperation is concerned, our company takes part in projects which integrate actions of search engine marketing for one brand in different European countries. We are adapting the campaign of sponsored links to Polish reality in the Internet as well as planning the marketing activity of international companies from the scratch on the Polish market” – says Maciej Ga?ecki, CEO of Bluerank, SEM agency in Poland. “We are open to all different forms of cooperation in the field of promotion by using search engines in Central and Western Europe”.
RUSTY